Extract from the V&A Collections website. Ivy and Brumas were polar bears at London Zoo. Brumas was born 27 November 1949 and Ivy was her mother.
Brumas was named after her keepers Bruce and Sam (whose name was reversed). Although Brumas was female, the press reported that the bear was a he so the public thought that the cub was male, a belief that is still widespread. Brumas was the first baby polar bear to be successfully reared in Britain and was an immediate attraction with the public. She caused such interest that, in 1950, the Zoo's annual attendance figures reached the 3 million mark.
Brumas died on 17 May 1958. Both bears proved a popular merchandise resource and were celebrated in newsreels, books, postcards, toys and other souvenirs. Dean's Rag Book Company were granted the licence to produce soft toy versions of the bears. The item "Rare Vintage Dean's Rag Book Ivy & Brumas Polar Bear Teddy Bears With Labels 1949" is in sale since Friday, April 2, 2021.
This item is in the category "Dolls & Bears\Bears\Dean's". The seller is "atticuscollectables" and is located in Dorchester. This item can be shipped to United Kingdom, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Australia, United States, Bahrain, Canada, Japan, New Zealand, China, Israel, Hong Kong, Norway, Indonesia, Malaysia, Mexico, Singapore, South Korea, Switzerland, Taiwan, Thailand, Bangladesh, Bermuda, Bolivia, Barbados, Brunei darussalam, Cayman islands, Egypt, Guernsey, Gibraltar, Guadeloupe, French guiana, Iceland, Jersey, Jordan, Cambodia, Liechtenstein, Sri lanka, Macao, Monaco, Maldives, Martinique, Nicaragua, Oman, Pakistan, Paraguay, Reunion, Saudi arabia, South africa, United arab emirates, Ukraine, Chile, Bahamas, Colombia, Costa rica, Guatemala, Honduras, Jamaica, Kuwait, Panama, Qatar, Trinidad and tobago, Uruguay.